McLaren announces a new toy for kids

McLaren announces a new toy for kids

The new McLaren Senna 'Ride-On' is the perfect modification for millennial speed fans, fast on the heels of the McLaren 720S 'Ride-On' introduced last year. It's modelled on McLaren's most radical road vehicle, whose legendary talents are expressed in it carrying the signature of Ayrton Senna, the three-time McLaren Formula 1 World Champion.

The McLaren Senna Ride-On is available in five real, eye-catching McLaren colors: black, green, orange Mira, blue Vega, and red Memphis. Among the most extreme of budding professional drivers, a sixth, limited edition paint – unique to McLaren stores – of yellow and green highlights matches the colors on Ayrton 's competition helmet. This new toy is targeted at 3 to 6-year-olds.

The model includes brake control with brake light. And although efficiency relative to the real thing is understandably limited, the McLaren Senna 'Ride-On' is expected to become one of the most desirable car toys of 2020 and beyond. The McLaren Senna 'Ride-On' is available now at McLaren Stores and selected toy outlets, valued at £ 375 in the UK market.

The McLaren Senna 'Ride-On' features many of last year's famous 720S 'Ride-On' functionality like functioning dihedral doors to enable quick entry. When inside, the young owner may start the drive with an authentic push-button start which triggers the sounds of the McLaren Senna engine. Music will also accompany junior journeys, performed by an infotainment device that can access files via a USB.